Quote: (04-08-2015 01:29 PM)Giorgioo Wrote:
Is it necessary any formal education to learn it properly?
There sure is, a lot. Dont pay attention to and completely ignore any of these blogs that claim to teach you anything. Most of them are thinly veiled attempts to sell info-products, where they will upsell you on their "miraculous method of making a million dollars!"
Go straight to the source, get all of your Google and Facebook certifications first;
AdWords Fundamentals
https://support.google.com/partners/answ...3810?hl=en
https://support.google.com/partners/answ...4326?hl=en
http://www.quora.com/How-can-I-prepare-f...mount-time
Google Analytics
http://www.google.com/analytics/learn/index.html
YouTube
https://support.google.com/youtube/answer/6145904?hl=en
Then once you pass, become a Google Partner;
https://www.google.com/partners/
Google will put you in a directory of approved partners. The more certs under your belt, the more exposure to you.
Next: become a Facebook PMP - Preferred Marketing Partner;
https://developers.facebook.com/marketingpartners
Finally: learn about email marketing, remarketing, non-Google SEO sources, native/content marketing, programmatic. The bulk of your earning potential happens with search engine marketing and social marketing(mostly in Facebook), but you need to learn the full marketing landscape to be a serious pro.
Create an LLC for your company, create a business name, a brand and a logo, then launch a simple website with a few pages explaining who you are and your business. Poof - you are a legit online marketing consultant. And I guarantee, you are ahead of most people who also claim to be, because most never get certified or study like you have.
Then pick what kind of clients you want to go after; do you want to help local business find new customers? Do you want to help new ecommerce companies attract new customers and grow their revenue? Do you want to help start ups find new clients? Find a niche and go after it, then become an expert marketer in that space.
Now you have the tools to make that completely measurable with ROAS, return on ad spend, because you can track exactly what your clients spend, and how much revenue they see in return. Thats your business model. And it requires them to give you full disclosure into their business. But once you prove it works its like crack, and you become a trusted essential part of their business. You charge them a 15% - 20% fee on top of what they spend(They spend $100,000, you make $15K), and an hourly rate for email marketing, set up, etc, anything outside of that media spend. As a fully certified agency, you can easily charge $100+ per hour.
The Google Certs are hard to do and take a lot of time. Its completely worth it and they are practically free. Creating a website with a brand name and domain, and a nice logo barely costs anything either. Mostly, you are devoting time to learn this legitimately, but once you do, you have a new career. And many of the self proclaimed guru's and pros in this business dont even come close to learning this, or even get certified.
Dont worry about affiliate marketing. Its sort of a mythical unicorn that weekend warriors chase to make money. Do some people make money at it? Sure, and there are a lot of urban legends. But the fundamentals are what truly make money, and what set you apart in this business. And you will understand affiliate marketing in a minute if you first learn the fundamentals. Good luck.