Quote: (02-11-2014 05:57 PM)runsonmagic Wrote:
Le sigh. Her earlier piece probably got clicks, and that's all that matters because journalism is dead.
Nah, don't get annoyed. Because Journalism died, the money vanished, and the need for content to fuel the information drip morons suckle on means quality isn't important.
What this means: the modern digital journalist isn't paid very well - I've seen many publications that gain free content by pulling the 'good exposure for your career' line that live venues are using on bands.
The huge number of graduates and the very few positions of status in media mean they have no bargaining power, and no job security. I honestly think when the transition from journalism to clickbait finally resolves, no-one will hire a journalist for their expected 'look, I have a degree' salary, because you don't need a journalist to produce low-quality clickbait. It can be done by any monkey with a typewriter.
Rupert Murdoch knows the score. His sites are 90% clickbait, are the familiar voices have all fallen away. Those most common byline you'll see from Newscorp now? "Staff Writer".
IF ROK WAS WRITING CLICKBAIT
"all women are nymphomaniacs who crave rough sex"
becomes
"What's the dark sexual secret all women are hiding?"
“if your girlfriend insists on a big wedding, dump her."
becomes
"Here's why you mightn't make it to your big day."
To write these things, simply imagine a female voiceover from a chocolate commercial: you know those, "luxury is so decadent, but you deserve it" things with the slightly-smug, hint-of-sexual-naughtiness tone? Personalise and scandalise.