Quote: (07-16-2013 04:27 AM)VincentVinturi Wrote:
I listened to an interview with Paul Janka where he talks about the moment his business really took off is when he hired a full time ad buyer for his digital offerings.
Getting known is half the business. Mine didnt took off until after I got interviewed for a national newspaper.
- Start working on your mailing list. Facebook might go out of fashion tomorrow (anyone remember Myspace?), Twitter might block your accounts. But your mailing list is yours and yours only.
- Work on your Twitter and Facebook profiles, both your persona one and the ones for your company. Easiest way to show people what your lifestyle is about. Remember they are not paying for information, or wisdom. They are buying into the lifestyle.
- Be very, very careful about what you post an wht you keep for yourself. One single fuckup can undo years of work.
- Put your money where your mouth is. Never cheat a client just for some quick buck.
- Never cheat on a client.
- Your fans will not be your customers, but your customers will take your fans into consideration when deciding to be your customers or not.
- Dont copy. There are enough Fuzzy Hat Method guys out there for anyone to get big enough to make a difference. Not that anybody respects them anyways.
- Make noise.
- Invest in marketing, be it time or money. Its all about how many people know your name, and what your name is associated with.
- Never, ever, under any circumstances work with assholes, be it partners or customers.