Quote: (03-17-2018 10:00 PM)qwertyuiop Wrote:
How much per click are you paying? I'm thinking about traffic arbitrage opportunities using sites I own.
Main question: What kind of services can you promote (dont want to know what you do, just what kinds might work well)? Could you create a web business entirely from Facebook Ads?
My cpc is insanely low these days , Rs.0.81 per click for one of my main ads which is directly tied to a sales page, not even a free gift squeeze page. But this has come after about 1 year of tweaking the image/headline/targeting/audiences related to the ad. Like I mentioned before, using lookalike audiences was the game changer for me. When I had started this ad in 2016, I was paying around Rs.15/click.
Another factor was that I completely redesigned my WordPress website with a much more professional looking theme and that worked wonders for the conversions.
FB works well for industries like travel, entertainment, self-help, photography, digital marketing, e-commerce or anything that has a novelty/fun aspect about it. It doesn't work well for more serious businesses like Finance, Investments, B2B stuff, etc. Though even in thsoe, if you cna find a fun angle to it, it can work. For instance, events and FB work really well so if you can create an event to raise awareness around those type of products, it has a higher chance of working.
Could you create a web business entirely from Facebook Ads?
Absolutely yes. My business solely runs from FB ads. E-mail marketing helps me but currently my list isn't that big. That's the reason I'm shitting bricks every time Facebook are about to make announcement on changing their algorithm. Luckily the last major change only affected organic reach, not ads. It's obviously not the best strategy to rely on one source of traffic, but it has been working for me for the past 5 years so I'm just continuing the same way because deep down I know that even Facebook don't have the balls to change their ad algorithm.