I think the underlying concept here is not necessarily about caring less, but about being more subtle with your social skill of indicating romantic interest. There is something to be said about the people who are clearly the most powerful ones in the room, but you are not really sure why. They will never directly state that they are, in fact, they will probably be humble about it and display their power via their dress, their body language, their mastery of handling social etiquette etc.
This subtlety carries over to personal relationships. I remember reading a post somewhere that said "A woman 'aggressively' pursuing a man actually just makes it more clear to the man that she is available for pursuit rather than actively pursuing." While she could simply state "Hey I like you", this is a lot less exciting for her than playing a game of subtle romance. Likewise for men. When you tell a girl, "Hey I like you", this takes the fun out of romance not only for her, but also for yourself. You don't care about this if you're just trying to get laid, but if you want to build a connection with a girl, I feel like having a "battle" of sorts where each ones uses subtle social cues to indicate their interest towards one another creates a stronger social connection than relaying the same thing using boring words.
Texting, which is the primary means of communications for many people, almost completely destroys this ability to be subtle. You can't hear tone of voice or see body language. The way to indicate "I might be available/interested
![[Image: wink.gif]](https://rooshvforum.network/images/smilies/wink.gif)
" is to not text back for hours. Sure you can flirt a little bit, but it gets stale really fast. Because we rely on texting so much, we as humanity lose our mastery over subtlety. Day gaming is great practice for this since you strike up a conversation about whatever is happening around you and subtly drop hints that you are into the girl, and try to notice if she drops subtle hints back.
TLDR Social subtlety is crucial for both men and women in building attraction but we as a society are losing our ability for it and must make up for it in other ways.