Of course I've done various websearches for info, but was wondering if anyone on this board has found any book or similar resource on branding that really stood out in their mind. Branding is one of the big sticking points for me in trying to put together a business plan.
The general thoughts on this is that you HAVE to create and maintain a strong brand to make much profit over the long term because of commoditization. I'm curious to get feedback from people out there who are willing to share their thoughts of what material inspired, worked for them or just plain made sense.
Intended product is physical, rather than a service or info product.
The general thoughts on this is that you HAVE to create and maintain a strong brand to make much profit over the long term because of commoditization. I'm curious to get feedback from people out there who are willing to share their thoughts of what material inspired, worked for them or just plain made sense.
Intended product is physical, rather than a service or info product.