Quote: (04-12-2012 09:01 AM)DareP Wrote:
Anyway, what I'm trying to say is this: It's not a newbie friendly avenue. It's very hard, highly competitive and very cuthroat. Instead of putting energy into it, I'd try to build a *REAL INTERNET BUSINESS* that delivers real value by creating a real solution to a real problem, rather than being a traffic funnel. You can do it, but it's very hard.
This. Because heres my main question, you have identified a niche that people are going to spend money in. Why do you want to spend your time marketing for someone else instead of owning that niche yourself?
I have dabbled in affiliate marketing and will continue to do so, but the real money and fun is in business.
Creating a real internet business is definitely way more interesting. I wake up every morning excited to see the growth of my business. I spend much more time on it because I know I am the sole person responsible for making all the major decisions. I know if I dont pay attention and make the proper moves all the capital I have invested will go straight down the tube.
My current project is my biggest one yet. Heres my process so far, im still a couple months from launch, and will probably post about the whole process when Im done if anyone is interested.
1. The first thing I did when I got my current idea was to research the industry health it was going to be involved in. I spent $100 on a lengthy industry report from a reputable research company. The numbers proved it was a positive growth industry with a lot of money flowing through it. Best $100 ive spent in this project so far. Kind of like checking the date on the milk carton before you buy it. If you dont you might be good, but you also might take a mouthful of sour milk.
2. Now I had to decide if my idea was plausible. What were the barriers to entry, what were major competitors, how saturated was the market, was there even a demand for my service. Brainstorming, a lot of google work, and many cups of coffee followed.
Hours would disappear when I went to coffee shop, I did not even notice the women there.
3.I made a business plan. While I could not completely finish it because I had no way to predict my sales forecast, it made myself come up with answers to problems I did not even foresee. It made me break down exactly what I was going to do, exactly where my income would come from, exactly where my expenses would go. I isolated my target market. Not just "guys above 50" but "Males between the age of 27-53 with an annual salary >75k that participate in X >12 times a year competitively." Business plans aren't required if your not seeking investors, but I would still highly recommend it.
This took about a week of several hours a day. It was only about 12 pages long but the problems I noticed and had to solve along the way took the majority of the time.
4.At this point I had realized the industry was solid, relatively low competition, low barriers to entry (<50k investment). My two main problems was the competition was small but it was established. It is going to take me a while to gain a good market share. The second was that I had no clue if the demand was there as my service was slightly more focused to a niche than the established competition. To me it was an amazing idea and I was surprised the service didn't exist yet, but thats just me.
5.I started pitching the idea to friends. Some I directly told about my plan. Others I told about this great new service I found and told them they should sign up, I wanted to differentiate from the people just being nice. Others I invited to be part of the testing process of the service.
The demand was definitely there.
6.The hardest part of all: I had to put that money on the line, throw caution to the wind, and execute the plan. Advertised on oDesk for the web development, sketched an idea for a logo and pushed that out to some graphics designers, brain stormed domain names, developed a small scale marketing plan that I was not going to execute until the website was launched.
All that took about 3 months. Thats where I am now. Waiting for the web development to finish and trying to fix all the issues that arise along the way. Still need to get a new attorney since my current one does not have much experience in the field. Expecting to launch the experimental phase in about 8 weeks, spend 4-8 weeks working out bugs, then go public.
Like any business I have some weaknesses. Right now my biggest one is kind of catch-22. I am essentially a middle man. To get the customers I need suppliers. To convince suppliers to pay my subscription fees I need the customers. I plan on countering this by offering "grand-opening" deals to the suppliers, offering them free service for a year to sign up now or only charge them once they have produced positive sales.
Legal issues and internet security would be a small second weaknesses. A lot of money would be changing hands and I need to protect not only my self in terms of remaining within the limits of the laws, but I need my suppliers and customers to feel safe presenting their payment methods to me. Good representation and investing heavily in security is how I plan on countering that.
And if this project fails and I lose my entire investment.
Fuck it, ill chalk it up as an educational experience. I have already learned way more about business in the last 2-3 years since I dropped out of college than all my friends who are about to graduate next month. I practically did their small-business presentations and business plans for the Senior Projects as I sat in on the couch pounding brews. Fuck I should I start a business doing that. Regardless they are 30-40k in debt with an entry level business degree that will get them an entry level management job at best. Im positive net worth and have one of them coming to work under me once she graduates.
Do business. That is all.
God'll prolly have me on some real strict shit
No sleeping all day, no getting my dick licked
The Original Emotional Alpha