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My business has 3 partners:
A. Guy who has a network and is great with people
B. Guy who LOVES the technical part of the job and horrible with people
C. Guy who documents everything

Typical Strategy:
Guy "A" promises the world to customers
Guy "B" builds plans
Guy "A+C" execute plans
Guy "C" documents and charges clients

We all need each other:
Guy "B" is worthless without guy "A" (he cannot get customers/clients)
Guy "A" is worthless without guy "C" (he'd work free because he loves helping people)
Guy "C" needs guy "A" and "B" because he needs something to manage

Everyone has a role:
Guy "A" lives for the future
Guy "B" lives in the past/future
Guy "C" makes sure the business continues to run day to day--present via documentation and processes