You could draw some inspiration from the South American Explorer Clubs. Given that your destination (Laos) is not a poosy-paradise per se, you'd be promoting other assets: you'd be offering a R&R (rest and recuperation) kind of place, with trekking maps and touristy advices, selling drinks, luggage storing at a fee, organization of festive events for backpackers at your place (cinema night...), etc... Not really a way to make millions, but, it'd be a start... Something to attract backpackers and trekkers, and become known and respected in the region...
http://www.saexplorers.org/
http://www.saexplorers.org/