Match Group (parent company of Match.com, Tinder and OKC) is soon to be releasing an IPO.
I'm wondering if this is a good investment, and though I generally don't like IPOs, this one is probably a safer bet than most. Analysts often cite the fact that people do not stay on dating sites forever the way that they do with Facebook, but this only means they are off the site temporarily. With the average cock count of a millennial girl well into the double digits by the time they even think of getting hitched, they are more often than not going to be right back on these sites again and again.
Zoosk spends 75% of their revenue on marketing and they even cancelled their IPO last year. But Match group (their parent is some other big company) is set up for the trends. I think this might be one to watch.
I'm wondering if this is a good investment, and though I generally don't like IPOs, this one is probably a safer bet than most. Analysts often cite the fact that people do not stay on dating sites forever the way that they do with Facebook, but this only means they are off the site temporarily. With the average cock count of a millennial girl well into the double digits by the time they even think of getting hitched, they are more often than not going to be right back on these sites again and again.
Zoosk spends 75% of their revenue on marketing and they even cancelled their IPO last year. But Match group (their parent is some other big company) is set up for the trends. I think this might be one to watch.