Very interesting talk by Ogi Ogas about men and women's sexual cues and what turns both on, a kind of modern Kinsey Study. #1 most prevalent for girls is the confidence/leadership 'alpha males' emotional qualities. Might be good for helping your friends to see the light. I'm watching it right now.
And his book http://www.billionwickedthoughts.com/
And his book http://www.billionwickedthoughts.com/