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Tips for Self-Publishing Software?
#6

Tips for Self-Publishing Software?

Quote: (08-30-2011 09:57 PM)Arobin Wrote:  

Thanks for the feedback, guys.

Yeah, basically what Roosh said.

Good for you Arobin.

Quote:Quote:

Why do you say that it's not a passive income business? My only work once it's shipped is to oversee sales / the web site. I can fix bugs if I want to (and I plan to) but I could technically not and keep generating sales. The search queries I plan to buy are pretty cheap (I'm expecting sub $10/mo) and my only other variable cost is web hosting, which is less than $20/mo, meaning I break even for variable costs if I sell 7 copies per month (I take a $0.40 hit on PayPal payment processing).

It sounds like you won't be offering support? You will have people emailing you for download links, installation problems, how to use the software, and so on...

You won't be able to get away from support unless you don't have a problem with chargebacks. Too many chargebacks and your payment processor will drop you.

SEO will require work. I don't see that ever stopping unless you have no competition.

Adwords will require work. It is close to set and forget but you still need to monitor your campaigns, landing pages. Google has a tendency to changing your quality score quickly. Learning this will be awesome since most people fail at it. Definitely a skill to master.

What do you think you will pay for Adword clicks? What type of conversion will you get? You pay for every click but that doesn't mean every click will buy.

A lot of people on Adwords actually lose money on their initial offer. They make it up in their sales funnel by selling them more stuff. Check out what type of products are out that market. You might be able to sign up as an affiliate and make additional money besides the intial software sale.

Don't forget Facebook when it comes to buying ads.

Edited: I forgot to add that the best passive way to get traffic would be getting affiliates signed up to promote your program. It won't cost you anything and they do all the work.
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