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How Much To Pay For Targeted Customer E-mail Lists?
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How Much To Pay For Targeted Customer E-mail Lists?

If you want to tap into email lists, this is how you do it legally and profitably. I make a good living as an internet marketer and email traffic along with facebook ads make up the bulk of my traffic generation.

What you want to do is a 'endorsed mailing' also known as a solo mailing or solo ad.

Visit nextmark.com for targeted mailing lists (my favourite resource) or do a search on google for websites in your niche. See if they are capturing emails and check their advertising tab. If they are offering an endorsed mailings you can go forward and discuss prices, average open rates and average click through rates.

This way you are in effect renting somebody else's list and your offer or service is being endorsed by them.

I don't recommend you send the traffic directly to a sales page, capture the leads and send them through a good sales funnel.

This is what I do and it works like clock work.

Important points
- Get endorsed mailings from buyers lists, this way you are tapping into people who are already spending money in your niche. They are proven buyers and the ROI will almost always be superior.
- Make sure you have a compelling squeeze page.
- Your email marketing / sales funnel should be informative and entertaining. Think of it as an email magazine. Check out Andre Chaperone for his email writing training.
- Most importantly your offer / service must be good. The sales copy / video needs to convert. If you can't right good copy then get a professional to do it. Expect to pay $1000 - $5000 for a good job. Or promote an already high converting affiliate product.

Most important thing is to test, test and then test some more. Remember a 5% increase in your optin rate can translate to a huge rise in earnings. Especially if you have a high ticket offer / service on the back end.

I would say that if you are paying $1 - $2 per optin then you are doing very well. I don't mind spending $10 per optin on a good funnel because I know the ROI is there.

Good luck with your venture.
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