Quote: (07-01-2014 09:34 PM)poledaddy Wrote:
I work in at a large publicly traded weight loss company. After seeing tremendous growth through the 2000s, our sales have declined since 2012 or so and the industry as a whole is being hit hard. Execs are constantly theorizing about the causes in meetings - the economy, free apps like MyFitnessPal, trend away from processed food, etc. All important to consider, but there's an 800lb gorilla (pun intended) thats not being even hinted about - the fact that it's more socially acceptable to be fat now than it ever has been in history. I want to shout this from the rooftops, that maybe we need to consider that too. But I'd probably be booted for suggesting it. You know that's a sign of the times - when it's obvious fact that even discussing an important cultural trend (fat acceptance) that is directly relevant to the business, is unthinkable in a corporate setting.
If the company is weight watchers I think you may have a problem with your customer base changing their thinking re diet. I don't know the company in detail but suspect it's main customer base is middle class and upper middle class women. In this demographic, especially upper middle class, gluten-free and low carb theories are very popular. Whether they're right or wrong is almost irrelevant. They are very popular. Maybe shift to low carb diet plans, rather than simple calorie restricted ones, and try to get a gluten free range of prepared meals and you may see an uptick.
Any girl who thinks being fat doesn't affect he "SMV", or it doesn't matter because so many other girls are also fat is severely deluded and can't think properly. The fact that some guy somewhere will fuck her is meaningless, and gives her no information about her attractiveness. The level of guy who will be prepared to both fuck her, and have a LTR with her, increase stratosphericly when she moves from fat to slim. The only girls who can really be comfortable being fat in western cultures are a small group of certain types of lesbians. The rest have an incredible amount to gain from the fairly straightforward task of losing (or not gaining) weight. It's insanity that even one allows herself to become fat. Given the stakes.