Quote: (07-03-2014 01:00 PM)Days of Broken Arrows Wrote:
Also, HuffPost didn't pay its bloggers at first and I'm not sure they pay most of them now. I think that ran mostly on start-up money provided by founder Arianna Huffington. Here is revenue info for Salon Media, a site that's apparently pulling in good numbers but I can't imagine how.
So in Q4 Salon had net revenue of $1.9 million, can anyone find the pageviews for Salon? Their media kit says they get 9.2 million uniques a month.
Here is how I think they perform:
$1.9 million in net revenue / (9.2 million monthly uniques x 10 page views per unique (estimate) x 3 months) = $6.88 CPM (Cost per mille, cost per thousand views)
$6.88 CPM is pretty easily achievable if you have good traffic from tier 1 countries (US, Canada, UK, Australia, etc). Adsense and/or some in house advertising could easily produce this.