[Ziltoid]

I own and wear a lot of fragrance, and I've had the best results like this.

• Chest, seems to improve the longevity of the scent.
• Sides of the neck right under the chin, gives the biggest boost to projection.
• Back of the neck, helps with scent trail.
  

I'll generally go with 4 sprays (both sides of the neck, back of the neck, chest), but if it is an extremely strong scent or the weather is very hot I might just spray the front of my neck once and my chest once.