Quote: (03-09-2011 10:31 AM)youngmobileglobal Wrote:
Crush it is a good book, I just finished reading it about three weeks ago.
On a somewhat separate note, does anything think Seth Godin is way overrated?
From what I remember from reading some of his work (it was quite a while back) it comes accross as a very watered down version of Richard Dawkins "meme" theory. Obviously applied specifically to marketting. Didn't really much like most of what I read, though I did think his view that the actual design of a product itself, rather than the packaging or subsequent advertising, had to contain most of the marketing message made a lot of sense. Even if it was a bit obvious.