These businesses are going to get killed. Here's why.
Women are biologically only capable of recognizing Alpha males in group settings. So these women will only cater to the top 10 percent of men, ignoring or slighting all the other guys. It'll be like high school. And my feeling is that once the novelty wears off, men will go elsewhere for drinks.
Men on the other hand, are programmed to serve the needs of the many, not the needs of the 10 percent.
I believe in the concept of "situational Alphas," where -- for example -- the nerdy programmed is Alpha when he leads the meetings in his company and blows everyone away with brilliance. But in a bar setting, "Alpha" is determined by looks, money and height, and women are programmed to discriminate even beyond that. Cutting out 90 percent of your customer base is bad business.
Women are biologically only capable of recognizing Alpha males in group settings. So these women will only cater to the top 10 percent of men, ignoring or slighting all the other guys. It'll be like high school. And my feeling is that once the novelty wears off, men will go elsewhere for drinks.
Men on the other hand, are programmed to serve the needs of the many, not the needs of the 10 percent.
I believe in the concept of "situational Alphas," where -- for example -- the nerdy programmed is Alpha when he leads the meetings in his company and blows everyone away with brilliance. But in a bar setting, "Alpha" is determined by looks, money and height, and women are programmed to discriminate even beyond that. Cutting out 90 percent of your customer base is bad business.