I've flown JetBlue religiously, and I love them. Pretty much all I ask of any airline is that they not crash, and try to be somewhat on-time - anything else I can manage. I don't need a blanket, pillow, food or booze. I can manage those things myself. I travel pretty light, and always book online, so the $35 bucks isn't a major thing if the fare is really low. The same for the "premium" seats. If the fare is low, I don't mind paying a little extra for some leg room if it's a long flight.
"The best kind of pride is that which compels a man to do his best when no one is watching."