Quote: (06-18-2012 11:02 AM)trey Wrote:
Hey guys,
Thinking about doing a test run of a functional beverage idea I had: a ready-to-drink product with the aim of boosting focus/concentration ability in addition to a caffeine kick, using a combo of additional 'nootropic' ingredients e.g. (cito)choline, piracetam, N-acetyl-cysteine, etc. Caffeine content would be similar to a Red Bull.
The marketing/branding would differentiate the product from the current energy drink brands by selling the focus/cognitive gains from the special ingredients (as well as perhaps the general brain healthiness effects). It would be marketed initially to students (better for cramming than Red Bull) and suit-wearing careers (finance, consulting, etc) in big-city markets (currently London, although NYC ideal as well for a launch).
Based on what I've seen in researching the existing competition, I think the functional beverage market is moving toward more specific functions in the short-medium term, e.g. brain health, aphrodisiacs, hangover relief, coconut water, coffee with added aminos to mitigate caffeine jitters, etc.
If you saw something like this on the shelf next to the Red Bulls, would you give it a shot?
All feedback welcome. Thanks guys.
I don't think the -racetams are approved for human consumption in the USA. I'm not sure if they're classified as a drug however. You might have some difficulty if you try to use them in your formula; definately requires research if you're planning on using them.
You have an additional hurdle to conquer even if they are legel.
Every single -racetam I've used takes like fermented donkey rectum. Nothing seems to hide the taste- sweet, bitter, acidic, basic- dosen't matter; fermented donkey rectum. You need to find a way to hide the taste.