Quote: (07-12-2018 05:29 PM)SteezeySteve Wrote:
Just wanted to recommend a good marketing /business book called why she buys.
The author is a woman who works in advertising Consulting. She decided to write about how companies can make money catering to the (new) needs of modern women and why they are such powerful consumers.
The book basically takes all the red pill societal changes we bitch about or make fun of (strong independent woman,obesity, divorce rates)and talks about them as business opportunities.
Ah man, what a blast from the past. I read this book years ago and it totally changed my view on the world. I still think of lessons from it many years later. It's a fantastic book.