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How to optimise a family business for e-commerce?
#10

How to optimise a family business for e-commerce?

For certain products, most of your sales would be done through referrals, brand advocacy etc.

Workout where most of your sales come from and then spend 80% of your time promoting this. You might have a lovely website but if your clients don’t buy that way there is limited point in pushing it.

I have the same issue in my businesses. Not everyone needs to sell stuff online.
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