[Gray Beard]

I assume if the business relies on a successful blog or some other collection of articles to generate readers and thus also generate income, then it is practically a sure bet to fail. That is, keeping it attractive to readers by paying for new content--an idea I picked up from the EmpireFlippers blog (if memory serves)--is going to be super-risky: hired authors guided by somebody who knows nothing about the blog's subject are not likely to be able to maintain the quality that a committed and enthusiastic original owner created. If I understand correctly, destroying the SEO of a business falls into that category. But what are the main risks in online shops, be it dropship, Shopify or Amazon? Just to clarify, I do not mean to imply there are no risks: My mom did not raise stupid kids. I am asking for experience-based wisdom that I simply don't have. Among other worries, I wonder how much work such shops really require even when sellers promise that they are virtually sources of passive income.