The majority of my stuff comes from word of mouth and me telling people what I do in the winter. I coach another sport in the summer and that links nicely in because all of those summer people are winter prospects;
Business cards
Flyers
Talking to people, don't be afraid to tell them what you do and how it can solve problems for them. You want to get know locally as the go to guy for what you do.
Additionally, I come up with ideas and promos that my competition aren't doing and publicise them. Often your competitors are narrowly focused, and a little outside of the box thinking goes a long way.
Ps. Remember this, in your field, you are an expert at what you do. Don't be afraid to tell people this. Its something to be proud of. I talk to people about skiing and my ski school every day and I have a repution for loving skiing. In this way, it's a little like gaming chicks, just talk to them, not everyone will want what you have to offer but you have to let them know you're offering it or they won't know.
Business cards
Flyers
Talking to people, don't be afraid to tell them what you do and how it can solve problems for them. You want to get know locally as the go to guy for what you do.
Additionally, I come up with ideas and promos that my competition aren't doing and publicise them. Often your competitors are narrowly focused, and a little outside of the box thinking goes a long way.
Ps. Remember this, in your field, you are an expert at what you do. Don't be afraid to tell people this. Its something to be proud of. I talk to people about skiing and my ski school every day and I have a repution for loving skiing. In this way, it's a little like gaming chicks, just talk to them, not everyone will want what you have to offer but you have to let them know you're offering it or they won't know.