Quote: (09-21-2017 11:56 AM)John Michael Kane Wrote:
Buy Eli Altman's "Don't Call It That": http://amzn.to/2wCyEcn
It is easily the best $10 kindle book I've come across for naming strategies, picking solid names and understanding the flaws in poor name selection.
His company also has a fantastic blog where they give away a fair bit of their secret sauce for free: http://www.ahundredmonkeys.com/category/all-posts/
Highly recommend reading 1000 True Fans by Kevin Kelly, a great article on how to find your specific niche of loyal followers FIRST, before trying to expand outwards: http://overcomeeverything.com/4450/hint-...true-fans/
Also, if you're going to be writing your own marketing copy, you need to be a great writer, if you aren't already.
I highly recommend the following two books for marketing copy:
Words that Sell by Richard Bayan: http://amzn.to/2xlcbxK
Phrases that Sell by Edward Werz: http://amzn.to/2jNKlHd
I like that these books have literally thousands of practical examples of words and phrases to use for pitching your product. Too many business books are filled with fluff, these ones cut to the chase and get you the vocabulary you need to focus on driving sales.
Please feel free to PM me if you want to bounce any ideas off me that you may not want to be posted in the public forum to protect your business concept. Glad to help in any way I can.
Thanks! I'll check out the resources you've given. For branding experts, the Hundred Monkey's blog/web appearance looks dreadful to me. I will check out their content though and reserve judgement.