Short-term upward potential is given by adding the coin to further exchanges.
Currently, IOTA is tradable only on Bitfinex, which supports an USD/IOTA pairing, next to BTC/IOTA and ETH/IOTA pairings.
However, crypto markets are the strongest in East Asia. Japanese Yen, Korean Won and Chinese Yuan make up the bulk of crypto volume.
Conclusion: There might be a substantial increase in value of the IOTA token as soon as further exchanges start listing it.
Currently, IOTA is tradable only on Bitfinex, which supports an USD/IOTA pairing, next to BTC/IOTA and ETH/IOTA pairings.
However, crypto markets are the strongest in East Asia. Japanese Yen, Korean Won and Chinese Yuan make up the bulk of crypto volume.
Conclusion: There might be a substantial increase in value of the IOTA token as soon as further exchanges start listing it.