Quote: (07-04-2017 02:28 PM)crdr Wrote:
Hmm...
You should be harnessing the suspect's legitimate desire to inquire to buy your products. Full stop.
If that's through VALUABLE education so be it. But if it's through a stunning offer and a sales letter. Whatever works as long as it harnesses the buyer's desire...
I don't know how many times I've been educated OUT of BUYING something. The salesman wouldn't shut the fuck up.
Education without harnessing the desire a buyer to send you money for a product is a great way to go broke.
This is a highly ignored tenet of Direct Response Marketing.
PS: Jordan Belfort's Straight Line Persuasion is a course every salesman should take. It's too bad JB continually uses his methods for evil. But his persuasion techniques is rock solid.
PPS: This is why a lot of guys talk themselves out of sex. Whenever you educate too much or too little you create more risk for your prospect to reject you
No doubt you will lose sales no matter what approach you use. You just have to look at overall conversions. If one approach converts higher then that is the way you go. Even if you lose people that would purchase if you had a different funnel.
Example: I have had a ton of people say they would never purchase from a website with a sales video that auto-started. Guess what? Those videos converted way better so the people who hate them are out of luck. haha