Helps first to split it up into different categories of tasks:
Client correspondence for ongoing projects
-Followups for repeat/referral business (this is really part of marketing)
Tools can help but ultimately it's about scheduling time for these things. Some people like to batch "project correspondence" emails 2x a day, e.g. 10am and 4pm. You take 30mins to ONLY deal with corresponding with clients re: current projects.
Then schedule followups as part of your marketing, say once a month you contact past clients with a keep-in-touch note, updates about current projects you finished if relevant to them, and ask if they need any help with X.
Really you just need calendar + spreadsheet.
If you want to automate more of your outreach or followup, pm me, I'm pretty deep into this at the moment.
Client correspondence for ongoing projects
-Followups for repeat/referral business (this is really part of marketing)
Tools can help but ultimately it's about scheduling time for these things. Some people like to batch "project correspondence" emails 2x a day, e.g. 10am and 4pm. You take 30mins to ONLY deal with corresponding with clients re: current projects.
Then schedule followups as part of your marketing, say once a month you contact past clients with a keep-in-touch note, updates about current projects you finished if relevant to them, and ask if they need any help with X.
Really you just need calendar + spreadsheet.
If you want to automate more of your outreach or followup, pm me, I'm pretty deep into this at the moment.