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The Emerging Asian Consumer
#33

The Emerging Asian Consumer

Quote: (11-18-2011 06:40 AM)Ami5 Wrote:  

India

Among the BRICS countries - it comes off as no surprise that this country still has not a big room for LVMH - Louis Vuitton, as quoted by Marketing Manager of LVMH itself.
Top players have partnered with some Indian counterparts to sell their products, as they find Indians are more reluctant to spend on a million dollar watch - they would rather prefer gadgets or condo.

One of the largest car maker in this country is not the one with best designs, technology or marketing schemes - it's the one which has the best mileage on its cars.

One of the largest banks is the one which has the highest rate of interest, rather than services.

One of the best selling pen company in India, is the one with the best ink-flow length. (How much pages you can write with a pen, in simpler words)

THIS, and you are good to go. So, rather than constructing an ultra luxurious airplane or selling a yacht, you are much more into the right shoes if your products have more 'returns', and simply, wrapped up in 'style/glamor'.

This can surely be helpful for those guys who are willing to kick off their own stuff - for you stand a tough chance while selling the customers your yacht against a world-class player.


Good contribution.

Ami, may I ask where you are from?

You are a sharp guy. I would guess India, based on the India intel.
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