[Phoenix]

Some guys have successfully started a business with no money, not just using kickstarter. They generally do investigative work until they spot a common need showing up that isn't being fulfilled, then they pitch a "pre-sale" of a solution to those companies, with the carrot that "they'll get to provide input into its features" etc. Like kickstarter, you then get your financing and demand confirmation plus feature requirements in one simultaneous swoop. As usual though, you have to pick up the phone or email random dudes and pitch.