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Diet Programs Now Competing w/ BBW Dating Sites
12-06-2013, 03:10 PM
I handle digital advertising for a large US-based weight loss company. Most of my time is focused on optimizing our Paid Search campaigns - I spend over $1M a month on search ads on Google and Bing.
As you can imagine this is already quite a competitive industry with multiple well-funded advertisers bidding on the same keywords. But I've spotted a new entrant into the battle for my own branded terms (IE bidding on the name of my company) - a "Our Men Only Date BBWs" Dating Site (screenshot attached).
So basically, this BBW Site is trying to "poach" women who are looking into weight loss solutions at my company, and tell them that they don't need to lose any weight to get dick. In fact their men "ONLY" date BBWs. They feel so confident in their sales proposition they are likely paying north of $1 per click (my branded terms are already expensive, due to competition).
The C-levels here are always talking about MyFitnessPal and Nike Fuel Bands as the current "wave" our company needs to react to as our sales have plateaued this year and there is a lot of finger pointing as to why this is happening. But personally I think our biggest competitive threat is fat acceptance. What can we do about this against this unstoppable onslaught? Become a clandestine sponsor of the next Fat Shaming Week?
This is a humorous post, but seriously, I do fear for the future of this industry as fat acceptance continues its rise. Our sales were flat in 2013 but the industry as a whole has taken a beating. It's a much tougher task to get overweight women to fork over $250+ a month for meal replacements if they think they are "beautiful just the way they are" and "real men love BBWs".
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Diet Programs Now Competing w/ BBW Dating Sites
12-06-2013, 03:42 PM
I have to ask, are they just testing or is this becoming a trend? I would imagine that there are keywords more suited cost-wise to that niche.
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Diet Programs Now Competing w/ BBW Dating Sites
12-06-2013, 03:49 PM
This is a real problem.
I work with a fat chick who says she doesn't mind being fat since lots of guys like fat women.
The problem is thirsty men. And fat chicks thinking their giant flabby tits make them attractive.
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Diet Programs Now Competing w/ BBW Dating Sites
12-06-2013, 04:02 PM
All I can say is--get used to this trend continuing.
Fat has become the new normal in the US. Fat women call themselves BBW with some kind of sick pride. Surreal, but true. They even have the temerity to say on their ads that they want men who can appreciate and handle BBW women(e.g. morbidly obese women). Like some how they are a challenge. Yes, all those fat rolls are so fucking hot.LOL In the real world they would never be this arrogant, but we live in weird times.
In some cases I have seen loser fat chicks with two kids (father AWOL) demanding tall, fit, athletic men. WTF?
I remember when women used to describe themselves as curvy--and they really had curves. Now it is a code word for massive fat rolls. We live in a degenerate society where fat acceptance is tolerated--except for the manosphere.
What surprises me is how many men are into fat women. Maybe they think this is the best they can get or that fat women are just easier to get into bed. My guess is that since the majority of women in the US are fat (not curvy or even chubby, etc but clinically fat/obese), most men have come to the realization that it is fat chicks or nothing. Sad Sad Situation.
Fat Acceptance
He has often been called the "Last of the Romans"
"We have prostitutes for our pleasure, concubines for our health, and wives to bear us lawful offspring."--Demosthenes (384–322 BC), Red Pill Greek Statesman
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Diet Programs Now Competing w/ BBW Dating Sites
12-06-2013, 04:19 PM
I literally have to keep reminding myself what BBW means.
BIG BEAUTIFUL WOMEN.
WTF??? That is some George Orwell Newspeak right there.
And yeah - the girl I work with only likes normal looking guys. Even she wouldn't slum it with a fat pig (depsite being fat herself).
I know chicks want more than flings and one-night stands. But the annoying thing is that she does get flings with guys who are pretty good looking. And then she gets devastated when they dump her (fat) ass.
I must add things are getting really bad now. Girls have fat pride going on in the media - yet at the same time if you call a girl fat to her face they will try and get you fired. Fat is becoming the new N-word. Which shows how even women know how disgusting it is. Despite their bullshit about BBW's and what not.
There is literally no hope anymore. Just forget about it. We lost this war. Things are only going to get worse. I am trying to think of an analogy for how irretrievable this situation is. I can't. There is more chance of women losing the vote than there is of women not continuing to spiral into increasing obesity.
I am just glad I am not out there having to deal with this shit. No matter how fat most women get - the hookers I sleep with will still be drop dead gorgeous.
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12-06-2013, 04:29 PM
methinks we need another #fatshamingweek
Every week should be fat shaming week.
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Diet Programs Now Competing w/ BBW Dating Sites
12-06-2013, 04:59 PM
Another step toward the Wall-E future. At least I'll be dead before I see that.
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Diet Programs Now Competing w/ BBW Dating Sites
12-06-2013, 04:59 PM
@Days Of Broken Arrows - the sad thing is that it isn't a fantasy anymore. Fat women really do get with good looking regular guys. The number of thirsty men is increasing along with the number of obsese women. They may not get commitment from them. But they get enough to keep the hamster wheel spinning.
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12-06-2013, 11:01 PM
Are you also competing with diabetes medication and those little carts people ride around walmart on?
Read my work on Return of Kings here.
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12-06-2013, 11:06 PM
Damn this is fucked...
If you'd drop a datasheet on Google Adwords and Bing that'd be fucking amazing though.
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Diet Programs Now Competing w/ BBW Dating Sites
12-06-2013, 11:21 PM
I think you need to go nuclear: Fat Jokes.
Somehow prey on the knowledge that fat chicks KNOW they are for pumping and dumping. They won't be hitting the BBW dating site if they are confronted with this fact.
I don't know how you'd do it but something along the lines of what's the difference between a fat chick and a moped? They're both fun to ride until your friends see you. Etc. etc. Of course you'll have to find a way to package it, but everyone knows these fat chick jokes and even fat chicks know they are true. They see it again and again. Use this somehow.
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Diet Programs Now Competing w/ BBW Dating Sites
12-07-2013, 12:20 AM
Don't read too much into this.
A mate got divorced from his wife last year and signed up with BeNaughty, then got me involved to try and stop them repeatedly charging his credit card after each cancellation.
All the research points to them being scammers. This is how the scam works:
You need to sign up to search the site. You're sent a bunch of notices from beautiful (8-9) women in your area, who are obviously fake.
Their 3 day trial is $2.95, then you're charged $29.95 for a month's membership, unless you cancel first.
Cancelling requires notice of four days, ie. the day before you agree to the free trial. Guaranteed $29.95 charge on your card.
The beautiful women suddenly stop sending notices, all the women in the area are (4-5) overweight dogs. All the girls in the video chat rooms are Pay-For-View Prostitutes.
Obviously, this is when people get pissed off and cancel. My mate explained that when he rang to cancel, they gave him upgraded free membership for an extra month since they 'were sorry he didn't find the site useful' and that this way he might get his money's worth. They explained that this would be 'free of charge', but didn't explain when the free month ran out he'd be then charged again at the higher rate. It's basically a fake cancellation.
Stage 2 now results in $69.90 out of one person. They'll cancel for real this time, as that's all they need out of a mark to be extremely profitable.
Consumer affairs confirmed it's a known scam, but they're powerless to do anything about it, since it's UK-based. They warned my mate to cancel his card, and says the company has multiple fake dating sites, so to always look for the CupidPLc company name somewhere on the site.
So this isn't evidence of a trend, they're just obviously trying to rip off the fat chicks now as well.
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Diet Programs Now Competing w/ BBW Dating Sites
12-07-2013, 08:39 AM
I stopped drinking after I woke up and saw a fatty by my side... never a drop of alcohol after that... and not a single fatty.
Sometimes some men got to face their horrors to see true horrors.