Disney's Marvel Comics subsidiary has effectively transformed into a publicity machine for their movies.
This is what happens when your product is no longer under the sway of normal capitalism anymore. Prior to Marvel being purchased by Disney, they were down to only one monthly female-driven comic ("X-23", a co-opted Wolverine character). Poor sales marked it for cancellation - the comic-buying public (for superhero comics, its still mostly males) doesn't really care about female super-heroes. This was around 2009-2010 or so.
Disney buys Marvel, and the Avengers movie became the 3rd highest grossing film ever. Heck, the opening weekend for Avengers made more than Marvel's superhero comic revenue for an entire year. This revenue and corporate protection effectively subsidizes Marvel's output. They no longer have to make decisions based on market forces. Disney approves SJW actions and then basks in the easy publicity (which at the end of the day is intended to serve as publicity for their upcoming movies).
- Ultimate Spider-Man is half-black-half-hispanic
- New Ms. Marvel is Pakistani
- Captain America is now black
- Thor is now a woman
- All female X-Men comic and an all female Avengers comic
They're completely surrendering their creative control to the mouse company. Insider websites claim that writers have been instructed to not create any new characters for X-men or Fantastic Four, as their film rights are owned by 20th Century Fox. I think they're even in the process of cancelling Fantastic Four for the time being (and Wolverine's absence/death is extended too).
This is what happens when your product is no longer under the sway of normal capitalism anymore. Prior to Marvel being purchased by Disney, they were down to only one monthly female-driven comic ("X-23", a co-opted Wolverine character). Poor sales marked it for cancellation - the comic-buying public (for superhero comics, its still mostly males) doesn't really care about female super-heroes. This was around 2009-2010 or so.
Disney buys Marvel, and the Avengers movie became the 3rd highest grossing film ever. Heck, the opening weekend for Avengers made more than Marvel's superhero comic revenue for an entire year. This revenue and corporate protection effectively subsidizes Marvel's output. They no longer have to make decisions based on market forces. Disney approves SJW actions and then basks in the easy publicity (which at the end of the day is intended to serve as publicity for their upcoming movies).
- Ultimate Spider-Man is half-black-half-hispanic
- New Ms. Marvel is Pakistani
- Captain America is now black
- Thor is now a woman
- All female X-Men comic and an all female Avengers comic
They're completely surrendering their creative control to the mouse company. Insider websites claim that writers have been instructed to not create any new characters for X-men or Fantastic Four, as their film rights are owned by 20th Century Fox. I think they're even in the process of cancelling Fantastic Four for the time being (and Wolverine's absence/death is extended too).