Guinness, my personal favorite beer, has never had to stray far from its original advertising.
"Guinness is good for you"
"Guinness for strength"
Etc, etc.
So when it did (2013), I was not surprised to see it go in this direction. While most beer companies play the men for fools, and the women (and sport) as our goals, Guinness seems to have found a different place. I didnt have to think too deeply to get the Men Going Their Own Way theme.
No drama, no bullshit. Just hitting the nerve of what most of us have realized and lived for a while now.
1966
1977
1999
2002
2013
"Guinness is good for you"
"Guinness for strength"
Etc, etc.
So when it did (2013), I was not surprised to see it go in this direction. While most beer companies play the men for fools, and the women (and sport) as our goals, Guinness seems to have found a different place. I didnt have to think too deeply to get the Men Going Their Own Way theme.
No drama, no bullshit. Just hitting the nerve of what most of us have realized and lived for a while now.
1966
1977
1999
2002
2013