This is what happens when a highly conformist, competitive society is barraged with advertising. Eventually, it drastically affects behaviour and culture.
I'm sure we'll start seeing this elsewhere - cosmetics companies are some of the most aggressive marketers. They have a lot of cash. Making men wear makeup can almost double their potential market. They're not going to pass up on that opportunity even if it means going against the grain for a while.
That said, I don't think it will ever provide any game advantage in the West.
I'm sure we'll start seeing this elsewhere - cosmetics companies are some of the most aggressive marketers. They have a lot of cash. Making men wear makeup can almost double their potential market. They're not going to pass up on that opportunity even if it means going against the grain for a while.
That said, I don't think it will ever provide any game advantage in the West.
"A flower can not remain in bloom for years, but a garden can be cultivated to bloom throughout seasons and years." - xsplat