On some level this isn't really anything new, Apple's MO has been style over functionality for a long time.
Capitalizing on the approach even further is just smart business... The only shot Apple has to stay in the game against Microsoft and Google will be to find new ways of wringing money out of gadget obsessed SWPLs who want something shiny for twice the price and half the quality.
Apple is fundamentally a marketing company, not a consumer electronics company.
Capitalizing on the approach even further is just smart business... The only shot Apple has to stay in the game against Microsoft and Google will be to find new ways of wringing money out of gadget obsessed SWPLs who want something shiny for twice the price and half the quality.
Apple is fundamentally a marketing company, not a consumer electronics company.