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"Influence: The Psychology of Persuasion" by Robert Cialdini - Detailed Notes
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"Influence: The Psychology of Persuasion" by Robert Cialdini - Detailed Notes

One of the most practical books I have ever read. It explains so much of the inexplicable in daily life. Must have read it in the mid 90's and even today am reminded of Cialdini all the time when I see someone do something goofy.

People try to create false reciprocal situations all the time. You won't let me borrow your car? Funny. You seemed to enjoy that cigarette I gave you four years ago.

Unearned expressions of authority are everywhere and need no examples.

Thanks for the detailed summary. This stuff will never get old.

“The greatest burden a child must bear is the unlived life of its parents.”

Carl Jung
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