[EvanWilson]

(12-04-2018 05:07 PM)redpillage Wrote:  

Feminine logic: Wear a slinky dress at the height of your SMV and take your ass into a crowded club full of young drunk horny Latin guys. Then complain about them copping a feel on camera.



Here's a new meme for us: Schweppes - the brand that doesn't want men to touch hot women. Let's see how that next shareholder meeting turns out.

Your sarcastic remark is exactly why the ad campaign is so bad and even strange.

The essence of any good marketing campaign is to take something that invokes good or positive feelings in a person and get them to associate it with the product being advertised. Then the person will want to buy the product in order to experience those same positive feelings again.

This ad campaign does the opposite by generating negative feelings. For women the theme is to associate the product with unwanted touching and harassment. For men the ad is to associate them being made to feel bad for something they did not even do (i.e. the male viewer is not even the one making the contact but being told they have done something wrong and being made feel bad for it.)

So, for both sexes the ad campaign is associating their product with negative feelings and emotions.

This is worse than a poorly designed ad campaign, I think it even has potential to cause a sales decrease in the product if shown enough.

If the company really wanted to do some kind of public service message or awareness campaign, they should do it with something that does NOT mention or involve their product line or even company.