https://www.welt.de/wirtschaft/article18...pscht.html
Would you grab?
Brazil, bring back some nice memories...
Quote:Quote:
A beverage brand has a touch-styled gown designed to show men's behavior in Brazilian nightclubs their misconduct toward women. The results are shocking, the men are astonished.
Who asks the women, hears something else: 86 percent of Brazilian women can report from unwanted touch or even handles to her body. But how do you prove to men that they not only behave wrong, but also do not even want to admit it?
In order to raise awareness of the misconduct among men, the beverage brand Schweppes in Brazil started an experiment. She commissioned researchers to design a special cocktail dress through her advertising agency Ogilvy: touch sensors that measure the duration and intensity of a contact and transmit it wirelessly to the researchers in real time are integrated in the fabric.
Would you grab?
Brazil, bring back some nice memories...
We will stand tall in the sunshine
With the truth upon our side
And if we have to go alone
We'll go alone with pride
For us, these conflicts can be resolved by appeal to the deeply ingrained higher principle embodied in the law, that individuals have the right (within defined limits) to choose how to live. But this Western notion of individualism and tolerance is by no means a conception in all cultures. - Theodore Dalrymple